Pineapple Street — soft yellow

Sunny. Summery. Soft Yellow.

Sunny. Summery. Soft Yellow.

There’s something so optimistic in the long, languorous days of summer, all stretched out ahead. And what’s more optimistic than sunshine itself—or a close color copy? That’s why we’re soaking in the sunshine, and the summer, with our Soft Yellow taking a starring role in this season’s style rotation.  Follow our inspiration board here.  In our one-and-done dress. In our so-much-more-than-a-cover-up. In the tee of our dreams.  In our playground-proof kids’ style.

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Chin Up, Buttercup. Spring’s Coming.

Chin Up, Buttercup. Spring’s Coming.

After a long winter indoors (made even longer by this late-season snow), there’s nothing fresher or more optimistic than a sunshiny shade of buttery yellow ready to greet the warmth on its way. Those were our thoughts exactly when we added Soft Yellow to our latest lineup of #dsgoods colorways. Sparkling as citrus, pretty as the first flower bud, optimistic as spring itself—it’s a shade we’re putting on repeat until the weather catches up. Find more Soft Yellow inspo on our design board, and be sure to follow our Pinterest feed for more to come.

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Lighten Up

Lighten Up

It happens like clockwork: The calendar says winter, and we reach for the sea of dark colors in our closet. It doesn’t exactly help our mood as we power through these months of cold weather and cabin fever. Which is why we’re reaching for the pastels (Pink and Mint Green pictured above launching in February!) in our rotation, and putting them on repeat. It’s just the kind of sartorial light therapy we need to keep a sunny outlook until the actual sun warms up for spring. Stay tuned for a fresh palette of cold-weather cool colors in our February drop—including the debut of...

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Dudley Stephens

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