Dudley Discoveries: Brother Vellies

A new brand, a fun product, an inspiring style icon, a compelling story. There’s something about a new discovery that gives Team Dudley those creative butterflies. We’re launching Dudley Discoveries to share those instant obsessions with you.

What better way to launch the series and celebrate Black History Month than to highlight fellow female-founded, Black-owned brands we love? We’re kicking off (so to speak) with Brother Vellies, the inspiring brand behind Lauren’s Eve Doodle Boot paired here with the to-be-launched (2/2, 10 a.m. ET) Evelyn Puff Sleeve Dress. The purveyor of African-crafted shoes and accessories was founded by sustainable style icon Aurora James, who also launched the 15 Percent Pledge. The pledge calls on major retailers to dedicate at least 15% of shelf space to Black-owned businesses.

Female-founded, responsible and trailblazing? Count us in. And look for more Dudley Discoveries throughout the month.