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Our entire brand ethos was built on the idea that uber-cozy fleece need not be frumpy—that casual comfort can be fashionable. As we build out our collection, we’re constantly looking for ways to challenge that old assumption with new fleece styles and styling ideas that keep #dsgoods in a category of our own. We love these looks that show fleece can hold its own with a wide range of pieces, redefining what it means to dress with both comfort and style in mind. Take a cue from the unexpected pairings below, and tag #howdoyoududley to share your own. Mix up...

As we celebrate love in all forms, is any more vital than the love we give ourselves? Yet as women, and mothers, we can be our toughest critics. When mental health issues arise, feelings of guilt and inadequacy often come hand-in-hand. It’s a narrative that’s personal for BURU founder Morgan Hutchinson. In her college years, Morgan experienced symptoms she first attributed to long nights studying. “I tried to rationalize and suppress what I was feeling,” she explains. An episode at an apothecary while traveling in Paris offered an epiphany: “I couldn’t control my thoughts. I realized I needed to talk...

Valentine’s Day has met its holiday match—Galentine’s Day—of late, and we couldn’t be happier. After all, there’s more than enough love to go around—and where would we be without our girlfriends?   That’s why we stepped out last week with the Dudley crew to celebrate friendship, fleece and the fun we have together building our brand. Our pink-and-red midday fiesta says it all: Your meet-up need not be fancy to be special. It can be cheeky-chic. Just add the friends. And the fleece. And call it a Galentine’s Day.   Oh, and you’ll need a pink drink. Here’s what we...

When it comes to our cozy-chic fleece, we are firmly in the more is more camp. Especially in the middle of winter, when layering up isn’t just a look—it’s a way of life. Until further notice, you’ll find us in Double Dudley for twice the go-anywhere warmth. Pair your Cobble Hill or Brighton Boatneck (all restocking this month.!) with our Ashford Poncho to bundle up on outdoor walks. Brooklyn Bomber + Highland High-Low (restocking in Feb.!) = chilly coastal chic