It’s official: Our shop-in-shop at For Now is here to stay. That means you’ll find pieces from our collection—and #howdoyoududley moments—at For Now’s Boston/Seaport and Centre Street Nantucket stores.
In case you haven’t yet had the serendipitous pleasure of shopping these stores built on digital brand discovery, meet Kaity Cimo and Katharine ReQua, For Now’s Co-Founders. They met while working for a Boston-based retailer, shared their mutual impatience with retailing’s limits and a vision for promoting burgeoning businesses—and a whole new way of shopping was born. Kaity and Katharine like to say that at For Now, you’ll find what you weren’t looking for. They put the joy of brand and product discovery back in the real-life shopping experience with their singular superpower: scoping out brands and founders with magnetic personalities and stories to tell. Combine that with their emphasis on female-founded, socially responsible brands and an engaging (and engaged) community—and we couldn’t be prouder to be in their company.
Seeing our name on our shared ACK storefront this summer was a major moment, and we can’t wait to visit and meet customers (masks on, of course) on-island this month. Here, the Dudley Stephens team talks shop about our partnership with For Now founders Kaity and Katharine.
“Dudley Stephens has been with us from the beginning, and you can sense their incredible online community as it translates to a sense of community within our stores. With this ongoing partnership, customers will walk in and feel they're shopping in a Dudley Stephens store. They can experience and try on the styles, and take photos in front of the famed pineapple wall.” -Katharine ReQua, For Now Co-Founder
“Retail is an adventure—never more so than now. Some people, like Kaity and Katharine, make it look easy, but that’s because they understand that world inside and out. To us, responsible retailing means recognizing that there are things we don’t know—and partnering with For Now to reach our customers.” -Kaki
“We’re constantly strategizing with Kaki and Lauren based on direct feedback from our shared customers—what they think and say about the range of pieces we have in store. We believe Dudley Stephens has the ‘secret sauce’ for brand infatuation: the combination of a great product with a story, a responsible mission, and founders our customers find authentic and accessible.” -Kaity Cimo, For Now Co-Founder
“Ours is a strategic partnership—For Now has its own brand identity and we’re equally invested in each other’s success. And that shared success then accrues to other brands just starting out. Our customers shop the stores to experience Dudley Stephens and our styles in person, and in the process they discover other female-founded brands like ours.” -Lauren
Find us at For Now, 68 Seaport Blvd. Boston and 29 Centre St. Nantucket (through Labor Day).