The entire goop ethos is about paring back to what works, whether they’re talking health, home or fashion. So when the opportunity arose to join goop at their newly opened pop-up, goop MRKT Chicago, we signed our Park Slope Turtleneck right up. We’ll be there through the holidays at 48 E. Oak Street.
Chicago, whose cold-weather temps can certainly use all the cozy, is an obvious choice for our fleece. Below are three reasons the goop MRKT is the perfect place for us to arrive. And be sure to check out the goop editors DS picks here.
goop just gets it. Busy women need clothing that goes the distance—that’s versatile and functional, no changes required (sound familiar?).
No excess here. The brand’s Bessie Pleat-Collar Button-Down, pictured here with our Bijou Bubble Cardigan, is all about paring back to high-quality essentials. The perfect trousers. The ultimate layered pieces. Nothing is overdone.
Environment matters. Sustainability is essential to the goop ethos, from diet to closet, just as it is to ours.