Behind the Scenes: Our Spring Style Shoot

Scheduling a style shoot for the end of February is a bravery test—one we passed with flying (spring) colors when we rounded up our photographer Julia Dags, stylist Ruth Stiefel and model Mia Woolrich for an epic shoot along the famed Greenwich Avenue. 

To create a season’s worth of looks, Ruth tapped her incredible knack for forecasting, pairing our spring tops with the season’s key trends—like this tiered floral skirt, the perfect counterpoint to our Brighton Boatneck in Bubble Gum Pink, launching tomorrow at 10am EST(!).  

The day was the first real dose of early spring, and there was a sense of levity that emerges through Julia’s images. Fellow local businesses Winston Flowers, Bistro Versailles and The Tailored Home were kind enough to open their doors to us (literally!), and shoppers even shared their pets, who made four-legged cameos.

It was one of those days when work felt like play—and we’ve had spring fever since.


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